The classic example of this is a person watching an advertisement a few times on TV, and then going to the store to buy that brand. However, for this influence to be used in a real life situation, these messages must be stored for long-term use after a few exposures. It is well known that subliminal information could influence people’s decision making, like who they vote for. Subliminal messages can change a person’s current mood, boost their motivation, and can even alter their political attitudes.
Subliminal messages have distinct impacts on people’s thoughts and behavior. Subliminal messaging could influence decision making up to 25 minutes after the message is presented, a study in Neuroscience of Consciousness has found.
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